Peran Sistem Informasi Pemasaran dalam Meningkatkan Penjualan pada PT. Machiko Jaya Indonesia

This study aims to determine the role of marketing information systems at PT. Machiko Jaya Indonesia. The type method used in this research is descriptive qualitative with data collection techniques using triangulation. Indonesia a manufacturing company located city Bekasi that prod. uces products form molds, dies, jigs, standard parts, conveyor machines, trolly, racks, etc. Marketing have an important increasing sales, such as system by medium for establishing effective and efficient strategies facilitating managers making decisions affect sales increase. Problems were found promotion section, namely when company's decreased due erratic monthly income because there no fixed contracts customers so work was finished, looking next job, needed take advantage social media introduce reach more markets wider again